- Until now our messaging has specified that Community RePaint’s beneficiaries are those in social need and community projects. We know there is enough paint for everyone so we aim to clarify our messaging in 2024 to push more customers through your doors.
- Most schemes (85% of those who answered) sell their paint to anyone, so let’s be clear and let everyone know that they can use their local Community RePaint scheme.
- We aim to increase awareness among those in social need through Housing Associations and Local Authorities to ensure their tenants are aware of Community RePaint as an affordable option for redecorating their homes.
- We will continue to market Community RePaint and ReColour to Community organisations as an affordable and sustainable solution to their decorating needs.