The reformulation of its leading paint brand Dulux Trade Vinyl Matt White scooped the Sir Peter Parker Award, which is the most coveted of the Business Commitment to the Environment (BCE) award. The trophy was presented by Sir John Armitt, chairman of the Olympic Delivery Authority, at the 2012 BCE Environmental Leadership Awards ceremony in London (June 20 2012).
Susan Kendall, Sustainability Director, AkzoNobel Decorative Paints UK & Ireland said: “At AkzoNobel, we’re really passionate about driving positive change in the paint industry, and making a genuine difference to the environmental performance of our products is at the heart of this.”
Using innovative technology, the company developed a new formulation that has 15% less embodied carbon and uses 20% less water during manufacturing when compared with its predecessor, while still delivering the expected opacity, coverage, application and finish. In just the first quarter following its reformulation, the new Dulux Trade Vinyl Matt White reduced carbon dioxide emissions by 600 tonnes, saved 15,000 litres of water and prevented 77 tonnes of waste from being generated.
Awards president, Sir Anthony Cleaver said: “Our judges were very impressed with how environmental sustainability is a cornerstone of AkzoNobel’s business philosophy and this entry really ticked all the boxes for us. “Converting a leading brand and its customers to a more sustainable product takes great belief and commitment. We think it demonstrates outstanding leadership as a sustainable business model.”
To read more visit: www.bceawards.org/sir-peter-parker-2012/
Story from AEA Technology on behalf of WRAP