
The advert pictures Les at Forest Recycling Project, collecting paint for reuse from Household Waste Recycling Centers in the city.
The striking image was captured by photographer and sustainability advocate Joanne Segars. The large‑scale adverts showcase Forest Recycling Project’s paint reuse work as part of a wider creative journey that began when Joanne first encountered the organisation during her photography studies.
Joanne wanted to explore how photography could inspire people to rethink their relationship with waste and encourage more sustainable choices. That search led her to Community RePaint and Forest Recycling Project in Walthamstow —partly lead through having “a cupboard full of paint I wanted to dispose of sustainably and responsibly.”

Joanne captured the work of the team at Forest Recycling Project in their warehouse, shop, council reuse points and community events, offering her a behind‑the‑scenes look at their work reclaiming, sorting and redistributing leftover paint. The resulting photography was later exhibited in East London and then featured as part of the Walthamstow Forest Community Art Trail.

Seeing that work now scaled up to billboard size has been, Joanne says, “a real thrill — and a huge honour to support Forest Recycling Project’s work in this way.”
Photographing paint reuse didn’t just inspire Joanne artistically — it sparked a wider exploration into the potential of waste materials to be transformed into something new.
This idea became the foundation of her ongoing project, Leftovers, which highlights organisations across the circular economy who create innovative products from surplus materials.

Joanne’s project draws attention to the scale of waste in the UK — from 50 million litres of leftover household paint every year to the 300,000 tonnes of textiles discarded by the fashion industry. But Leftovers is ultimately a hopeful story, celebrating creativity, ingenuity and the people behind these transformations.
The series now includes collaborations with:
- Toast Brewing, who use surplus bakery bread to make their award‑winning beers
- Weez & Merl, who turn leftover plastics into beautiful marble‑like homewares
- Saywood, who use deadstock fabrics to create luxury fashion
- UKHarvest, who rescue surplus food to provide nutritious meals to communities
with more partnerships in the pipeline.


Through her work, Joanne aims to inspire people to see waste differently — “Leftovers shows that waste can be the start of the story, not the end, and that the imperfect can be made perfect.”
“It tells the story of the companies and charities that transform leftovers into something new. It celebrates the passionate people, processes and ingenuity behind these transformations and the products that emerge [it] aims to inspire people to see that there’s a way of using more of what we already have and to encourage people to buy products made from waste and leftovers.”

Community RePaint is proud to see Forest Recycling Project’s work recognised so prominently across East London, and even prouder to see the ripple effect it has had in inspiring creative, meaningful action. Thank you to Joanne Segars, for sharing such inspirational photographs and stories of a circular economy in action.














More than 50 properties have received improvements through the scheme – with over 1,500 litres of paint being reused since the project’s inception. Feedback from tenants who have benefitted from the project has been extremely positive.
Everyone has their own bedroom and bathroom, and access to shared areas where people can eat, get together and wash their clothes.